What is the role of a performance marketing manager?
As performance marketing manager your role is to drive revenue within the company, increase user acquisition and drive brand awareness. You will create a strategy and plan, reporting back to and liaising with the marketing manager, director and chief marketing officer.
- Create and execute a strong performance marketing strategy and plan to report to others within the team
- Develop and manage digital prospects and marketing campaigns in line with the bran
- Manage the budgets and campaigns across all digital platforms to help drive strong ROI and CAC
- Ensure successful planning, execution, and optimisation for key traffic KPIs through paid, organic and all media channels including Google Ads, Social, SEO etc.
- Identify and test new channels that can be used to meet metrics
- Work with management to share improvement ideas, plans, feedback, and results
- CRM platforms
- Google Analytics.
- Google Data Studio
- Google Drive
- Google Adwords
- Bing Ads
- Display advertising platforms
- Google Marketing Suite
- GA4 (Google GA4)
Types of marketing managers:
- Growth marketing manager
- Product marketing manager
- Content and brand marketing manager
- BA degree in marketing, business, or related field
- You must have prior experience in similar roles and have experience and success in building effective multi-channel marketing strategies, including affiliate marketing, social media, and other digital channels
- Strong ability in campaign and channel analysis and reporting & experience with Google Analytics reporting
- Excellent analytical skills and ability to leverage data, analytics and consumer behaviour trends to gain insights and make recommendations
- Be driven, organised and, goal orientated with excellent communication skills
Within marketing you have the opportunity to change roles and work your way up to higher level roles. A performance marketing manager can swap to a similar role like a growth marketing manager which uses many of the same skills, or work their way up to marketing manager, then director and even then, going on to become a chief marketing officer of your organisation and advising others.
- Project manager
- Sales director
- Advertising manager
- Market research analyst