What is the role of a performance marketing manager?

As performance marketing manager your role is to drive revenue within the company, increase user acquisition and drive brand awareness. You will create a strategy and plan, reporting back to and liaising with the marketing manager, director and chief marketing officer.


  • Create and execute a strong performance marketing strategy and plan to report to others within the team
  • Develop and manage digital prospects and marketing campaigns in line with the bran
  • Manage the budgets and campaigns across all digital platforms to help drive strong ROI and CAC
  • Ensure successful planning, execution, and optimisation for key traffic KPIs through paid, organic and all media channels including Google Ads, Social, SEO etc.
  • Identify and test new channels that can be used to meet metrics
  • Work with management to share improvement ideas, plans, feedback, and results

Tech stack:

  • CRM platforms
  • Salesforce
  • Pardot
  • HubSpot
  • Google Analytics.
  • Google Data Studio
  • Google Drive
  • Google Adwords
  • Bing Ads
  • Display advertising platforms
  • Google Marketing Suite
  • GA4 (Google GA4)

Types of marketing managers:

  • Growth marketing manager
  • Product marketing manager
  • Content and brand marketing manager


  • BA degree in marketing, business, or related field
  • You must have prior experience in similar roles and have experience and success in building effective multi-channel marketing strategies, including affiliate marketing, social media, and other digital channels
  • Strong ability in campaign and channel analysis and reporting & experience with Google Analytics reporting
  • Excellent analytical skills and ability to leverage data, analytics and consumer behaviour trends to gain insights and make recommendations
  • Be driven, organised and, goal orientated with excellent communication skills

Professional development:

Within marketing you have the opportunity to change roles and work your way up to higher level roles. A performance marketing manager can swap to a similar role like a growth marketing manager which uses many of the same skills, or work their way up to marketing manager, then director and even then, going on to become a chief marketing officer of your organisation and advising others.

Alternative Careers:

  • Project manager
  • Sales director
  • Advertising manager
  • Market research analyst

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