What is the role of an ecommerce manager?

As an ecommerce manager, you are responsible for overseeing and managing a company website, the buying, trading, and selling of products and services to the public and for any business purposes.


  • Oversee the design and developments of the website
  • Monitor and analyse the website analytics and data
  • Design appropriate roadmaps and communicate how to execute them
  • Budgeting
  • Oversee product development
  • Liaise with web developers and technical teams
  • Develop strategies and marketing plans that align with sales related insights
  • Analyse traffic to inform website maintenance and how effective marketing strategies are
  • Developing timescales and schedules

Tech stack, software & tools:

Tools, tech and software you might be familiar with as an ecommerce manager are as follows:

  • Google analytics
  • Google data studio
  • Google BigQuery
  • Google Drive
  • Google Adwords
  • Google Shopping
  • WooCommerce
  • Shopify
  • BigCommerce
  • Oberlo
  • ZenCart
  • Magento
  • OpenCart
  • VirtueMart

Types of ecommerce managers:

An ecommerce manager can specialise in specific types of ecommerce platforms or work with them all:

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Consumer-to-Consumer (C2C)
  • Consumer-to-Business (C2B)
  • Business-to-Administration (B2A)
  • Consumer-to-Administration (C2A)


  • BA degree in marketing management, business, or similar degree
  • Technical experience with ecommerce platforms and working as an ecommerce manager
  • Proof of having developed sales-enhancing strategies.
  • Strong attention to detail
  • Troubleshooting skills
  • Experience in consulting is useful
  • Knowledge of digital marketing channels and strategies
  • Be assertive and confident
  • Ability and ambition to drive a business
  • Project management abilities
  • Excellent analytical skills
  • Ability to keep up to date with evolving technological implements

Career progression:

As ecommerce managers work using a range of different skills related to both sales and marketing, you will be able to move into more senior management roles such as a sales director and chief executive or work privately as an ecommerce consultant.  

Alternative careers:

  • Ecommerce associate
  • Quality assurance manager
  • Digital marketing manager