What is the role of a Content & Brand marketing manager?

Content and brand marketing managers are responsible for the planning, development and implementation of the overall company’s content and brand strategy. They will manage the creation and production of online and offline marketing content. They will also work on adapting a brand strategy for the target market.


  • Carry out market research and keep up to date with customer trends
  • Develop strategies and manage the marketing campaigns across any print, broadcast and online platforms
  • Build the credibility of the brand
  • Analyse the success of the marketing campaigns and create accurate marketing reports
  • Assist with the advertising and product design to ensure consistency throughout branding
  • Meet with clients and work with colleagues across departments e.g., marketing assistants, managers and CMO’s
  • Manage the budgets
  • Event organisation like networking, panel events and board events
  • In charge of content marketing initiatives to drive traffic and engagement
  • Deliver an effective content marketing strategy and plan to meet business objectives
  • Create content related to our clients and audience
  • Basic SEO understanding, content categorisation, content development and measurement
  • Integrate content programs with brand campaigns to drive the company

Tech stack, software and tools:

A content and brand marketing manager might well be familiar with these tools and software:

  • SEMRush
  • BuzzSumo
  • Answer The Public
  • SparkToro
  • Contentful
  • Youtube
  • Instagram
  • Photoshop
  • Canva
  • Google Analytics
  • Google Search Console
  • Google Data Studio
  • Social media scheduling tools

 Types of brand and content marketing managers:

  • Growth marketing manager
  • Product marketing manager
  • Content and brand marketing manager


  • BA degree in marketing, business, content creation or related field
  • Experience creating content and the branding for other similar companies
  • Editorial and analytical mindset
  • Experience with Google Analytics reporting
  • Project management skills
  • Understand market trends and have experience with market research
  • Team leadership skills
  • Strategic thinking ability
  • Project management skills

Professional development:

Within marketing you have the opportunity to change roles and work your way up to higher level roles. A content and brand marketing manager can work their way up to marketing manager, then director and even then, going on to become a chief marketing officer of your organisation and advising others.

Alternative careers:

  • Brand executive
  • Content executive
  • Project manager
  • Market research analyst