What is the role of a digital marketing manager?

A digital marketing manager is in charge of planning and managing marketing campaigns to promote the brand of the company, their products and services. They have a strong understanding of current marketing tools and strategies and will be able to then lead digital marketing campaigns from start to finish. A digital marketing manager will work closely with the marketing team to support them on digital campaigns and more.


  • Plan and execute all digital marketing strategies including SEO’s, email campaigns, social media, and advertising campaigns
  • Develop and track campaign budgets
  • Digital reporting
  • Build and maintain the company’s social media presence
  • Keep up to date with market trends and insights and analyse performance in terms of this
  • Create and communicate new creative growth strategies
  • Collaborate with teams to create website landing pages, optimise user experience, and improve marketing results
  • Work closely with the team to brainstorm and create new, innovative growth strategies

Tech stack:

  • HTML
  • JavaScript
  • CSS

Familiarity with CRM platforms such as:

  • Mailchimp
  • HubSpot
  • Survey Monkey
  • Monday CRM
  • Google Analytics

Types of digital marketing manager:

  • Content marketing manager
  • Social media marketing manager
  • Search optimisation manager
  • Mobile marketing manager
  • Marketing analytics manager
  • Email marketing manager


  • BA degree in marketing or design related degree
  • Relevant experience in a digital marketing position
  • Extensive knowledge of social media platforms and web analytics tools
  • Excellent communication and collaboration skills
  • Understanding of JavaScript, CSS, HTML
  • Highly creative and analytical
  • Up to date with latest market trends and technologies
  • Strategic thinking, time management and interpersonal skills
  • Any acquired technical certifications would be a plus

Professional Development:

There is growth within this role with opportunities to move to a managerial role as the marketing or analytics manager, which could further progress to being the head of digital marketing. You also have the option to expand your skillset within this field through the many digital marketing certifications that are available to complete.

Alternative careers:

  • Marketing director
  • Brand manager
  • Chief marketing officer
  • Product marketing manager