What is the role of a digital marketing manager?
A digital marketing manager is in charge of planning and managing marketing campaigns to promote the brand of the company, their products and services. They have a strong understanding of current marketing tools and strategies and will be able to then lead digital marketing campaigns from start to finish. A digital marketing manager will work closely with the marketing team to support them on digital campaigns and more.
Responsibilities:
Plan and execute all digital marketing strategies including SEO’s, email campaigns, social media, and advertising campaigns
Develop and track campaign budgets
Digital reporting
Build and maintain the company’s social media presence
Keep up to date with market trends and insights and analyse performance in terms of this
Create and communicate new creative growth strategies
Collaborate with teams to create website landing pages, optimise user experience, and improve marketing results
Work closely with the team to brainstorm and create new, innovative growth strategies
Tech stack:
HTML
JavaScript
CSS
Familiarity with CRM platforms such as:
Mailchimp
HubSpot
Survey Monkey
Monday CRM
Google Analytics
Types of digital marketing manager:
Content marketing manager
Social media marketing manager
Search optimisation manager
Mobile marketing manager
Marketing analytics manager
Email marketing manager
Qualifications:
BA degree in marketing or design related degree
Relevant experience in a digital marketing position
Extensive knowledge of social media platforms and web analytics tools
Excellent communication and collaboration skills
Understanding of JavaScript, CSS, HTML
Highly creative and analytical
Up to date with latest market trends and technologies
Strategic thinking, time management and interpersonal skills
Any acquired technical certifications would be a plus
Professional Development:
There is growth within this role with opportunities to move to a managerial role as the marketing or analytics manager, which could further progress to being the head of digital marketing. You also have the option to expand your skillset within this field through the many digital marketing certifications that are available to complete.
Alternative careers:
Marketing director
Brand manager
Chief marketing officer
Product marketing manager