What is the role of an ecommerce manager?
As an ecommerce manager, you are responsible for overseeing and managing a company website, the buying, trading, and selling of products and services to the public and for any business purposes.
Responsibilities:
Oversee the design and developments of the website
Monitor and analyse the website analytics and data
Design appropriate roadmaps and communicate how to execute them
Budgeting
Oversee product development
Liaise with web developers and technical teams
Develop strategies and marketing plans that align with sales related insights
Analyse traffic to inform website maintenance and how effective marketing strategies are
Developing timescales and schedules
Tech stack, software & tools:
Tools, tech and software you might be familiar with as an ecommerce manager are as follows:
Google analytics
Google data studio
Google BigQuery
Google Drive
Google Adwords
Google Shopping
WooCommerce
Shopify
BigCommerce
Oberlo
ZenCart
Magento
OpenCart
VirtueMart
Types of ecommerce managers:
An ecommerce manager can specialise in specific types of ecommerce platforms or work with them all:
· Business-to-Business (B2B)
· Business-to-Consumer (B2C)
· Consumer-to-Consumer (C2C)
· Consumer-to-Business (C2B)
· Business-to-Administration (B2A)
· Consumer-to-Administration (C2A)
Qualifications:
BA degree in marketing management, business, or similar degree
Technical experience with ecommerce platforms and working as an ecommerce manager
Proof of having developed sales-enhancing strategies.
Strong attention to detail
Troubleshooting skills
Experience in consulting is useful
Knowledge of digital marketing channels and strategies
Be assertive and confident
Ability and ambition to drive a business
Project management abilities
Excellent analytical skills
Ability to keep up to date with evolving technological implements
Career progression:
As ecommerce managers work using a range of different skills related to both sales and marketing, you will be able to move into more senior management roles such as a sales director and chief executive or work privately as an ecommerce consultant.
Alternative careers:
Ecommerce associate
Quality assurance manager
Digital marketing manager