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Ecommerce Manager Job Description

What is the role of an ecommerce manager?

As an ecommerce manager, you are responsible for overseeing and managing a company website, the buying, trading, and selling of products and services to the public and for any business purposes.


  • Oversee the design and developments of the website

  • Monitor and analyse the website analytics and data

  • Design appropriate roadmaps and communicate how to execute them

  • Budgeting

  • Oversee product development

  • Liaise with web developers and technical teams

  • Develop strategies and marketing plans that align with sales related insights

  • Analyse traffic to inform website maintenance and how effective marketing strategies are

  • Developing timescales and schedules

Tech stack, software & tools:

Tools, tech and software you might be familiar with as an ecommerce manager are as follows:

  • Google analytics

  • Google data studio

  • Google BigQuery

  • Google Drive

  • Google Adwords

  • Google Shopping

  • WooCommerce

  • Shopify

  • BigCommerce

  • Oberlo

  • ZenCart

  • Magento

  • OpenCart

  • VirtueMart

Types of ecommerce managers:

An ecommerce manager can specialise in specific types of ecommerce platforms or work with them all:

  • ·       Business-to-Business (B2B)

  • ·       Business-to-Consumer (B2C)

  • ·       Consumer-to-Consumer (C2C)

  • ·       Consumer-to-Business (C2B)

  • ·       Business-to-Administration (B2A)

  • ·       Consumer-to-Administration (C2A) 


  • BA degree in marketing management, business, or similar degree

  • Technical experience with ecommerce platforms and working as an ecommerce manager

  • Proof of having developed sales-enhancing strategies.

  • Strong attention to detail

  • Troubleshooting skills

  • Experience in consulting is useful

  • Knowledge of digital marketing channels and strategies

  • Be assertive and confident

  • Ability and ambition to drive a business

  • Project management abilities

  • Excellent analytical skills

  • Ability to keep up to date with evolving technological implements

Career progression:

As ecommerce managers work using a range of different skills related to both sales and marketing, you will be able to move into more senior management roles such as a sales director and chief executive or work privately as an ecommerce consultant.  

Alternative careers:

  • Ecommerce associate

  • Quality assurance manager

  • Digital marketing manager