What is the role of a Content & Brand marketing manager?
Content and brand marketing managers are responsible for the planning, development and implementation of the overall company’s content and brand strategy. They will manage the creation and production of online and offline marketing content. They will also work on adapting a brand strategy for the target market.
Responsibilities:
Carry out market research and keep up to date with customer trends
Develop strategies and manage the marketing campaigns across any print, broadcast and online platforms
Build the credibility of the brand
Analyse the success of the marketing campaigns and create accurate marketing reports
Assist with the advertising and product design to ensure consistency throughout branding
Meet with clients and work with colleagues across departments e.g., marketing assistants, managers and CMO’s
Manage the budgets
Event organisation like networking, panel events and board events
In charge of content marketing initiatives to drive traffic and engagement
Deliver an effective content marketing strategy and plan to meet business objectives
Create content related to our clients and audience
Basic SEO understanding, content categorisation, content development and measurement
Integrate content programs with brand campaigns to drive the company
Tech stack, software and tools:
A content and brand marketing manager might well be familiar with these tools and software:
SEMRush
BuzzSumo
Answer The Public
SparkToro
Contentful
Youtube
Instagram
Photoshop
Canva
Google Analytics
Google Search Console
Google Data Studio
Social media scheduling tools
Types of brand and content marketing managers:
Growth marketing manager
Product marketing manager
Content and brand marketing manager
Qualifications:
BA degree in marketing, business, content creation or related field
Experience creating content and the branding for other similar companies
Editorial and analytical mindset
Experience with Google Analytics reporting
Project management skills
Understand market trends and have experience with market research
Team leadership skills
Strategic thinking ability
Project management skills
Professional development:
Within marketing you have the opportunity to change roles and work your way up to higher level roles. A content and brand marketing manager can work their way up to marketing manager, then director and even then, going on to become a chief marketing officer of your organisation and advising others.
Alternative careers:
Brand executive
Content executive
Project manager
Market research analyst