The definition of a “good” job has changed a lot in recent years — especially in the minds of the new digital generation of employees entering the workforce. A strong compensation package, job security, and the promise of progression are no longer enough to consistently pull in the very best talent available.

Today’s employee is looking for a job that can give them a sense of purpose, an employer that shares their values, and a workplace with a culture that’s totally aligned with their own.

Because those things are so important to today’s candidates, they’re certainly not afraid to seek out honest information about them themselves. Sites like Glassdoor in the UK have made company culture completely transparent, and have made genuine information about what it’s like to work for you easier to access than ever before.

So, when it comes to creating and marketing your employer brand, it makes sense to lead with your values, how you intend to make a difference to the world, and what it is that you really want to do as a business—beyond just making money.

When candidates come to check out your brand (which they will do), they want to see genuine, honest, value-adding content that reflects who you are as a business, and shows them how they might fit in with that.

Honesty is the name of the game. You know your values, you know what you stand for, and you know what it’s like to work for you. If you want to attract good talent, all you need to do is work out how you’re going to show that all off to the right people.

Building an employer brand isn’t a pure marketing exercise. There’s no smoke or mirrors. This an exercise in honesty. If you’ve created a great place to work, all you need to do is make it transparent to your potential candidates; the rest will come naturally.

Simon La Fosse started La Fosse in 2007 based on the twin ideals of co -ownership and outstanding candidate care. This simple focus has enabled us to grow rapidly to become the leading technology recruiter in the UK with a growing team of 140. We have been one of the 100 fastest-growing companies in the UK for three years in a row and have been voted in the top 15 in “The Sunday Times 100 Best Companies to Work For” in the UK for the last four years in a row.

Find out what it’s really like to work at La Fosse on our Join Us page.