The challenge every forward-thinking organisation faces
Gen Z women aren’t just entering the workforce; they’re reshaping what it means to be a professional woman in the 21st century. Despite arriving equipped with skills and enthusiasm, they face significant barriers including unequal pay, underrepresentation in leadership, and workplace cultures that don’t fully embrace diversity. The question isn’t whether you’ll adapt to support Gen Z women, it’s whether you’ll create the conditions for them to flourish before your competitors do.
Key statistics
Unpack the Gen Z women mindset
Global citizens Born into an era of digital ubiquity, Gen Z women bring a fresh, globalised perspective that significantly diverges from previous generations. They possess digital fluency and global perspectives that drive innovative approaches to complex problems.
Resilience amidst adversity Shaped by global crises and social upheavals, their pursuit of professional stability is intertwined with a profound desire for meaningful and purposeful work that contributes to the greater good.
The quest for equity While organisational ethos is important, the practical need for competitive remuneration remains a top priority. They seek workplaces that advocate for equality and social responsibility, not just pay lip service to these values.
Redefining leadership The entry of Gen Z women into the workforce necessitates a shift towards more transparent, communicative, and inclusive management practices that value empathy and support diverse career pathways.
What you’ll discover
Move beyond surface-level diversity initiatives. Learn how Gen Z women expect environments where diversity is seen as the norm rather than something to celebrate, ensuring all employees feel valued and have equal opportunities from day one.
Navigate the retention crisis affecting women. Understand the four main reasons women leave workplaces: 43% cite lack of career progression, 42% point to inflexible work arrangements, 32% identify insufficient support for skill development, and 15% experience gender bias and discrimination.
Address the mentorship gap crisis. Discover how 74% of Gen Z women report a noticeable lack of women in leadership roles, creating a mentorship gap that directly affects their ambition, career planning, and confidence in pursuing senior positions.
Rethink traditional career structures. Learn how to build workplaces that don’t force women to choose between career advancement and personal life responsibilities, but instead integrate support mechanisms that encourage both professional and personal growth.
Create lasting organisational change. Access frameworks and targeted actions for implementing equitable feedback mechanisms, flexible work environments, mentorship programmes, and empathetic leadership that drive sustainable transformation.
The cost of inaction
Organisations unprepared for Gen Z women’s workplace expectations face serious setbacks that impact both bottom line and competitive positioning:
Talent exodus The risk of losing motivated and skilled young women to more progressive competitors who align with their values and offer genuine growth opportunities.
Innovation stagnation Missing out on the fresh perspectives, digital fluency, and creative problem-solving approaches that Gen Z women bring to transformative projects.
Competitive disadvantage Failing to capitalise on the full spectrum of human potential whilst competitors build more inclusive, engaged, and productive workforces.
Economic opportunity loss Overlooking the potential to contribute to the $165 billion that addressing the health gap for Gen Z women alone could add to the global economy.
Reputation damage Lower employee engagement, higher turnover rates, and weakened employer brand that fails to attract top talent across all demographics.
Get your complete Gen Z women blueprint
This comprehensive research report, written by Lucy Kemp and based on surveys and in-depth discussions with over 1,500 Gen Z women, provides practical, research-backed strategies for unlocking the transformative potential of the next generation of women leaders.
What you’ll discover:
✓ Strategic blueprint with five key actions for empowering Gen Z women in your workplace
✓ Deep-dive analysis of the mentorship gap affecting 74% of Gen Z women and its impact on career progression
✓ Practical solutions for the top four reasons women leave: career progression barriers, inflexible arrangements, skill development gaps, and gender bias
✓ Real insights into Gen Z women’s vision for work-life integration and supportive management approaches
✓ Targeted strategies for facilitating career development without forcing choices between personal and professional goals
✓ Tools for training leaders in empathetic leadership and transparent decision-making
✓ Evidence-based business case demonstrating the 21% profitability advantage and competitive benefits of supporting Gen Z women
Ready to unlock the future with Gen Z women?
Download the blueprint and start building an environment where the next generation of women leaders can drive innovation, inclusivity, and unprecedented organisational success.