Job Summary:
We are seeking an experienced and motivated CRM Manager to lead and optimise our customer relationship management strategies. This role requires a data-driven professional with excellent organisational and analytical skills who can manage lists, flows, and segments while ensuring our sales pipeline is consistently filled with highly engaged leads.
Key Responsibilities:
- List and Segment Management:
○ Maintain and manage all customer lists, flows, and segments in Klaviyo.
○ Regularly update and refine audience segments to ensure relevance and engagement.
- Performance Metrics:
○ Track and analyse performance metrics across all CRM initiatives.
○ Provide actionable insights and recommendations to optimise performance, deliverability and all key KPI’s.
- Campaign Management:
○ Plan, execute, and manage daily CRM campaigns, ensuring timely delivery and maximum impact as well as overseeing strategy.
○ Conduct A/B testing to identify the most effective strategies and improve campaign performance.
- Workflow and Hygiene Management:
○ Oversee all workflows to ensure seamless customer experiences.
○ Maintain the hygiene of customer lists, ensuring data accuracy and quality.
- Collaboration with Customer Service:
○ Work closely with the customer service team to ensure the sales pipeline is filled with highly engaged leads.
○ Sense-check data to align strategies with customer service insights and sales goals.
- Innovation and Updates:
○ Stay updated with the latest CRM tools and technologies to enhance operational efficiency.
○ Implement updates and improvements to workflows as needed.
○ Collaborate with the design team in Figma to create visually appealing and effective campaign assets.
Qualifications:
- Proven experience as a CRM Manager or similar role.
- Strong understanding of CRM systems, particularly Klaviyo.
- Exceptional organisational and multitasking abilities.
- Proficiency in data analysis and performance tracking.
- Experience with A/B testing and campaign optimisation.
- Excellent communication and collaboration skills.
- Familiarity with Figma for design collaboration is a plus.
- Ability to think strategically and execute with attention to detail.
- Strong experience with Acquisition and retention across CRM