After spending 15 years helping to build a technology recruitment firm and taking it to market, I took a step back and saw an industry that, by and large, seemed to just treat people as commodities. I believed that we could do better.

I always took the approach that it’s best to treat everyone with care and respect; I found it made my job more enjoyable and it always paid dividends. It’s one thing for me to think it’s the right thing to do – but was it too ridiculous to try to build a company around this very simple idea?

Fast forward to today and our shared vision: that treating people well is not just the right thing to do, it’s a better way to do business.