Content and CRM Marketing Lead

Location: London

Hybrid, 3 to 4 day per week

£45,000 to £55,000

A healthtech scale-up is on the lookout for a Marketing Executive to support CRM and content strategies for one of their top-rated health and wellness apps. You’ll play a key role in campaign execution, content creation and performance analysis to drive user acquisition, engagement and retention. 

Key Responsibilities:

• Plan and execute multi-channel CRM campaigns (email, push, in-app)

• Write engaging copy for emails, product updates and blogs

• Analyse campaign performance and implement A/B testing

• Leverage data for audience segmentation, personalised communications and automation strategies

• Collaborate with marketing and product teams to ensure alignmenr on branding and tone of voice

Requirements:

• Experience implementing CRM systems in a B2C environment

• Previous experience in a content marketing and CRM focused role

• Excellent writing skills, able to adapt tone and style for different audiences and channels

• Familiarity with CRM platforms and marketing tools for planning and executing campaigns

• Adaptable and organised in a fast-paced environment