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Senior Marketing Manager - Fitness Project

  • Job reference: 47927
  • Location: London
  • Job type: Contract
  • Start date: Not specified
  • Contact: Not specified
  • Sector: Digital and Development, Front-end and Mobile
  • Salary: £400 - £500 per day

Senior Marketing Manager - Fitness Project

3-6month contract

£400-500p/d

Background:

This role sites with a start up company that is part of a well-known Elite Sports organisation and is working on several exciting projects in the digital space.

The Role:

With responsibility for brand, marketing and PR, the "Senior Marketing Manager" will lead the strategy development and implementation for go-to-market planning, launch, growth and new territory roll-out strategy for this ground-breaking sports nutrition project.

Responsibilities:

  • Develop, implement and lead brand, marketing, and communication strategies across geographies to deliver defined strategic, operational and financial growth goals.
  • Responsible for all owned, earned and paid media across all platforms on a global scale to deliver, and maximise, user acquisition, retention, reactivation and monetisation.
  • Grow subscription numbers and revenue. Create effective retention and monetisation programmes to drive lifetime value.
  • Manage ambitious PR, social media, eCRM and events & experiential programmes.
  • Integrate market insight, user research, customer feedback and analytics into all aspects of marketing planning, implementation & measurement and to feed into development of new products, new features and new content.
  • Collaborate on content strategies and maximise use of content for acquisition as well as for continued engagement.
  • Be the brand guardian.
  • Build relationships with strategic brand, media and platform partners.
  • Provide subscription business expertise across all projects.

Requirements:

  • Experience in data analysis and growth hacking.
  • Experience in A/B testing
  • Global experience across UK, USA, Europe and Asia
  • Curious and experimental, with a desire to break-out from traditional methods.
  • A deep understanding of consumers and their motivations
  • Collaborative approach to work.
  • Able to prioritise tasks and manage time
  • An ability to form flexible and collaborative working relationships with key stakeholders
  • Excellent verbal and written communication skills
  • Interest in, sport, nutrition, health and fitness, really great if they have worked in fitness industries.

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