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Senior CRM Marketing Manager/ Marketing CRM consultant

  • Job reference: 32159
  • Location: Bracknell
  • Job type: Contract
  • Start date: Not specified
  • Contact: Not specified
  • Sector: Digital and Development
  • Salary: £350 - £450 per day

I have a fantastic contract to permanent opportunity as a CRM Marketing Manager, working for a leading Finance company based in Berkshire. Paying up to £450 p/day.

This newly created role will play a critical role in providing exceptional marketing across three areas; CRM/Client Retention, Affiliate programmes and our In-house design agency.

-You will utilise strong analytical skills to ensure campaign and activity reporting is robust

-You will use data to optimise activity, increase revenues and improve retention, with a tailored approach to each customer segment.

-You must have experience in managing a team- you will have 5 direct reports

  • Reviewing and continually enhancing our trigger programme to drive incremental orders - looking at a matrix of opportunities; across customer segment, customer use case, currency pairs/corridors, geography. Working with teams to establish an automated tool for when currency thresholds are met.
  • Liaison with our Data Science and BI teams, to develop innovative new campaigns (both scheduled and triggered.
  • The client currently operates three eCRM platforms; SmartFocus, SilverPop and Mailchimp. The SMM will develop a plan to migrate to a single platform which is best fits our requirement to deliver world class eCRM.

If this role sounds interesting and you are looking for work, apply now!

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