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Marketing Manager

  • Job reference: 43016
  • Location: London
  • Job type: Permanent
  • Start date: Not specified
  • Contact: Not specified
  • Sector: Sales and Marketing
  • Salary: £40000 - £70000 per annum

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B2B Marketing Manager

Our client provides venues with the ability to radically improve indoor mobile reception without needing to rely on the outdoor mobile network. With more than 85% of calls and internet access on mobiles indoors there is a huge space within the enterprise market for this product offering.

They now need a marketing manager to be responsible for increasing the overall awareness of this product offering in the market and assisting the sales team in building a strong pipeline of opportunities using marketing communications to prospects.

The Role:

As the Marketing Manager you will be responsible for managing the marketing communications process from initial market research through to execution of marketing campaigns .You will increase awareness and generate leads for the sales team, the day to day will look like (but not be limited too):

  • Desktop research to identify key market segments and target sectors for our client's product offering
  • Create marketing plans to allow the sales team to develop a strong pipeline of opportunities
  • Develop and execute online lead generation activities through appropriate social media and email campaigns to turn targets into prospects
  • Create case studies for newly activated venues to promote the success of the product offering in the market
  • Assist in creating marketing tools such as presentations, proposals, flyers e.t.c
  • Identify appropriate events to showcase the product offering and support the Sales Team at those events to promote this

The right Marketing Manager will have:

  • A track record of creating successful and high impact online marketing campaigns (Within the telecoms space is a bonus but not a must)
  • A self-starter attitude with the ability to work on your own without guidance
  • The knowledge of how to run online and offline campaigns
  • Demonstrated creativity and digitally driven approaches to marketing in order to gain cut through in the market
  • Extensive marketing and PR experience (in wireless/similar sector is preferable but not a must)
  • An interest in wireless/mobile network solutions and technologies
  • Excellent oral and written communication/presentation skills
  • Valid Driver's license
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