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Marketing Data Analyst

  • Location:

    Slough

  • Sector:

    Data and Analytics, Sales & Marketing

  • Job type:

    Permanent

  • Job functions:

    Analyst, Test Analyst, Data Analyst

  • Salary:

    Negotiable

  • Contact:

    Anjali Hirani

  • Contact email:

    anjali.hirani@lafosse.com

  • Job ref:

    87121_1673343319

  • Published:

    24 days ago

  • Expiry date:

    2023-02-21

  • Startdate:

    ASAP

Role: Marketing Data Analyst

Salary: £54,000 - £79,000

Location: Slough/ Paddington

Marketing Data Analyst is required to join manufacturing confections industry. You will be required to use advanced analytics and visualization to measure the performance and effectiveness of digital channels and marketing campaigns to drive media efficiency and effectiveness. You will need to work closely with other specialisations on the team, as well as be able to partner across functions with key stakeholders in local markets, brand teams, content teams, agencies, and IT to activate and optimize digital marketing to drive further growth and efficiencies.

Responsibilities:

  • To be able to create marketing measurement plan specific to consumer data engagement using analytical methodologies to quantify the impact and value of digital channels such as paid organic search, email, media, social, and influencers, and using data visualisation and reporting to communicate the results.

  • Develop measurement analytics of digital media campaign performance based on historical data, creating a baseline model to compare against future campaigns.

  • Create attribution models that factor in a muti-device, muti-step consumer journey, with multiple engagement points contributing to conversion.

  • Partner with brand teams and agencies to ensure campaigns have the right level of measurement planning, aligning on KPIs and success criteria, as well as consulting on in-flight optimisations.

  • Deploy the measurement framework on the companies Data Platform for reuse by brand activation teams. Building up the robustness of the platform with activation and journey measurement logic is a key responsibility for this role.

Skills Desired:

  • Experience in analytical marketing role with a good understanding of data science methodology - EDA, Feature engineering etc.

  • Hands-on experience applying advanced analytics to measure media and marketing performance

  • Experience with site measurement and tagging tools (e.g., GA/GTM) and troubleshooting tag configuration

  • First-hand knowledge and experience measuring performance within walled garden platforms (e.g., Facebook)

  • Experience with CDP, DMP, CRM, EMS platforms a plus, as well as trading desk measurement experience and DSP side optimization

  • Expertise with Python and/or R as well as SQL, with experience using Snowflake, Databricks or other big data technologies a plus

This is a great opportunity for a candidate to join an organisation that is investing and growing and get the opportunity to shape and define your role. Please click apply if you would like to be considered for this opportunity!