Lead Product Manager- Advanced Advertising
La Fosse Associates and I have partnered with one of the UK's largest broadcast media production organisations.
Product Strategy and Domain Expertise
Alongside stakeholders across Commercial, Technology and Strategy contribute to the definition and clear articulation of the Advanced Advertising strategy based on your domain knowledge and industry expertise.
Research & Ideation: Lead ideation and research initiatives focussed around key roadmap initiatives. Be a leading source of new product ideas, driven by a knowledge of the business and the wider advertising market.
Business Cases: Where required, work across the different teams to contribute to the development of business cases to support key initiatives.
Objectives & KPIs: Clearly define and build consensus on the objectives and key metrics that success will be measured against.
Planning & Roadmap: contribute to and help coordinate the delivery planning of key initiatives, working closely with other disciplines to produce credible and realistic plans.
Estimating & Budget: coordinate delivery estimating, working closely with other disciplines to identify investment & resourcing required. Support gaining budgetary approval and track / manage the budget through the delivery phase.
Clearly define the product requirements and specifications, liaising closely with technology teams and suppliers to refine, clarify and prioritise developments. Review and approve product specifications, UX and technical design deliverables. Lead the creation of acceptance criteria and support the transition of these into test scripts.
Validate: validate all concepts with users or user representatives to ensure concepts meet expectations inside and outside.
Delivery: support delivery part of a wider cross-functional product delivery team, which will include product specialists, architects, developers & testers.
Acceptance: participate in defect triage, clarification and resolution. Facilitate delivery acceptance in line with specifications.
3rd Party Relationships: contribute to the direction and management of supplier relationships that are required as part of the product delivery efforts.
Insight & Analytics
Insight: drive product insights and improvements through the analysis of product performance data, both technical and business operational, and qualitative feedback from users.
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