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Head of CRM

  • Job reference: RB - 30458
  • Location: Watford
  • Job type: Permanent
  • Start date: Not specified
  • Contact: Not specified
  • Sector: ERP and CRM Systems
  • Salary: £90000 - £110000 per annum

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Head of CRM & Data

My client, a premium Petcare brand, are looking for a Head of CRM & Data to join a new leadership team. As they are now considered one of the most trusted brands in their industry this role will be pivotal to supporting their CMO through their ambition growth plans as they continue to scale and increase their brand awareness.

With P.E backing coupled with a real appetite from board level down, this is an opportunity to join a forward looking, rapidly growing organisation. As a top-level position this will offer the opportunity to build a data centric, high performance team to deliver on the Company's Brand and Marketing goals, and alongside these, will be required to nurture and grow the existing talent.

The Head of Data & CRM will be required to design the strategy, monitor and implement end-to-end campaign management, including briefing business intelligence, QA/testing, creation of email campaigns, and post campaign analysis.

While the immediate priority is client retention and value growth, mid-term, the emphasis will shift to acquiring new clients as the Company looks to grow a market leadership position in the UK organically. With this emphasis on establishing and building an iconic and appealing Brand will take on even greater importance, underpinned by market-leading customer engagement.

Key Responsibilities

Strategic planning and budgeting - developing and budgeting a 12 month and 5-year strategic marketing plan to deliver on agreed short and long term strategic priorities.

Performance and governance - defining, managing and delivering on agreed measures of marketing and client performance. Establishing a close positive working relationship with the team and executing an agile, transparent way of working and reporting.

High Performance Team - establishing and leading a data / knowledge driven, high performance marketing team with clear lines of responsibility, empowerment and reward.

Digital and data infrastructure - investing in, overseeing and fine tuning an agile digital and data infrastructure to drive Marketing performance including SERP, reach, engagement, data capture, analysis, CRM, campaigning and value growth.

Central and Local operating framework - establishing and operating a centrally driven and managed, locally empowering marketing operating framework - to drive an attentive and value-added customer engagement program.

CRM - harnessing client data and behaviours to build a communications and engagement pipeline to improve on-boarding, proximity and client value.



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