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Head of CRM

  • Job reference: 42672
  • Location: London
  • Job type: Permanent
  • Start date: Not specified
  • Contact: Not specified
  • Sector: Digital and Development
  • Salary: £70000 - £90000 per annum

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Are you a talented Head of CRM looking for an incredible opportunity to join a leading online media business business based in Central London? La Fosse Associates are currently partnering with this business to help find a Head of CRM to lead the CRM evolution globally.

The Role

You will play a key leadership role where you will have holistic ownership of the CRM strategy and automation globally. You will work in collaboration with teams in North America, Europe and the Asia Pacific leading and recruiting a team of CRM experts to scale cross-channel engagement capabilities. This is a truly unique, global role pivotal to the growth and ambitious plans of this great business. Reporting to the Marketing Director, you will lead the CRM evolution.

You will gain full responsibility of:

  • Devising, executing and managing global customer and data led CRM & Automation programmes to drive best practice and industry leading results across all local markets.
  • Structuring retention/re-engagements campaigns, lead sourcing models and data/audience segmentation.
  • Managing and optimising of the customer lifecycle.
  • Inspiring, nurturing and growing CRM team.
  • Growing revenue associated though sold CRM product.
  • Growing levels of insight and visibility of performance across business from channel.

Your Profile

  • Hands on experience using marketing automation CRM products including but not limited to Marketo, Salesforce, Responsys & Spark Post.
  • Technical expertise in campaign setup, email communications, customer journeys, dynamic functionality, digital marketing analytics, and other platform specific tasks.
  • Highly personable approach with excellent verbal and written communication skills.
  • Team management experience and a history of working closely with sales teams.

The Company

The Head of CRM will be joining a leading career discovery platform for professional communities including technology and financial services. Professionals use the websites and services to identify appropriate employment opportunities and contemporary market news within their areas of interest. Employers and recruiters use the websites and services to source and hire the most qualified professionals. The business has been operating across multiple markets primarily located throughout North America, Europe and the Asia Pacific regions for over 20 years. This role is based in London.

Salary and Benefits

The salary on offer for this Head of CRM role is £70,000 -£9,0000 plus exceptional bemnefits and unrivalled career progression.

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