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Growth Marketer

  • Job reference: 46010
  • Location: City of London
  • Job type: Permanent
  • Start date: Not specified
  • Contact: Not specified
  • Sector: Sales and Marketing
  • Salary: £60000 - £70000 per annum

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Growth Marketer

My client, a fast growth tech start-up, are at the beginning of their ambitious growth plans and are looking for an equally ambitious Growth Marketer to join the team. Working directly with the CEO and newly appointed Head of Engineering, they are looking for someone who can take full autonomy over the consistent (and aggressive) growth & lifetime value of their customer base.

With exceptional backing, this is the time to scale so you would be responsible for growing out their marketing though a blend of paid & organic channels. If you thrive in an environment when you achieve objectives by rapid experimentation, constant optimisation with a consistent drive to understand your audience - then this will be a great match.

Responsibilities:

  • Analysing market and behavioural trends to define the strategy for acquiring new users.
  • Experimenting with conventional and wholly unconventional growth techniques in every channel.
  • Owning the brand, through development of tone of voice and visual style guides.
  • Planning, creation and execution of paid social, PPC and organic marketing campaigns.
  • Conduct external research on content and undertake keyword research for SEO opportunities & blog content.
  • Research and create profiles on existing users to challenge and affirm core acquisition assumptions.
  • Work with product and engineering teams to run experiments and develop new features.
  • Continually test, optimise and experiment at all stages of the acquisition funnel.

This is an opportunity to join a team that is made up of big thinkers who also are masters at execution. Coming in at the beginning of this journey will give an opening to be a pivotal player in the direction and success of their marketing.

If you think this could be the next move for you, or would like to find out more please apply or email me at Rachel.barkey@lafosse.com

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