Banner Default Image
Back to job search

Email Marketing Specialist

  • Location:

    City of London

  • Sector:

    Sales & Marketing

  • Job type:

    Permanent

  • Job functions:

    Digital Marketing, Marketing Manager, Digital Marketing Manager

  • Salary:

    Negotiable

  • Contact:

    Jessica Clarke

  • Contact email:

    jessica.clarke@lafosse.com

  • Job ref:

    77616_1652341816

  • Published:

    10 days ago

  • Expiry date:

    2022-06-23

  • Startdate:

    ASAP

Client Overview

Our client is an early-stage start-up, based in London, with a solid product-market fit, impressive growth rates and a user base spread across the US, Europe and Australia.

Founded in 2018, our client is used today by thousands of cryptocurrency investors, accountants and blockchain businesses and is also the preferred tax partner for a number of leading cryptocurrency exchanges. They are building tools to enable the widespread adoption of cryptocurrency by automating the regulatory hurdles of tax compliance and asset tracking

The Role

They're looking for an enthusiastic B2B email channel marketeer with experience in creating nurture emails for inbound leads/customers and outbound leads. You'll have a passion for performance marketing, with solid knowledge of what it takes to grow and optimise email campaigns to take their growth to the next level in 2022 and beyond!

You'll be responsible for helping to rapidly grow their B2B leads, customer base, and engage their existing customers on email channels - across global geographies.

Who are you?

You are an ambitious and passionate Email Marketeer who has a proven record of experience working within a SaaS or B2B industry and managing a big email subscribers list. You will be responsible for creating and executing email campaigns and optimising performance and reporting.

Responsibilities

  • Own and implement the end-to-end handling of email campaigns: concept, brief, design, build, test, launch, analysis, and optimisation

  • Coordinate campaign calendar planning in partnership with the broader growth and sales teams

  • Develop and execute a testing roadmap in collaboration with the broader team to continuously learn and drive innovation in our email communications to achieve KPIs and reach strategic targets

  • Build and optimise segmentation and email content personalization strategies by leveraging user behaviour and activity data

  • Advance all of our email templates' designs, personalisation, and tailoring using HTML/CSS compatible with multi-channel engagement

  • Map out communication journeys that nurture, win back and or keep our leads/customers engaged

  • Using data and advanced analysis, build a more detailed picture of our audience's needs and behaviour

  • Manage and orchestrate internal copy, reviews, and the approval process working with multiple stakeholders

  • Accurate proofreading of emails for clarity, grammar, and spelling

  • Follow tone of voice guidelines

  • Develop and execute marketing automation strategy across MarTech stack. From email and workflow development to progressive profiling, lead scoring

Experience

  • Demonstrable excellent experience as an email marketing specialist with excellent attention to detail (preferably HubSpot or a similar)

  • Excellent communication skills (written and verbal)

  • Excellent A/B, split, and multivariate testing experience

  • Knowledge of email and digital design best-practices

  • Hands-on experience with HTML/CSS

  • Experience with a CRM (preferably HubSpot or a similar program)

  • The creativity and skill set to envision and implement a broad range of campaign designs

  • Highly numerate and data-driven with the ability to work to targets, identify opportunities and improve measurable outcomes

  • Excellent written communication and copywriting skills that have proven to lead to conversions

  • Proficiency in marketing automation technology

  • Strong project management skills (we follow 1 week sprint)

Desirable

  • Willingness to learn and interest in self-development

  • A sense of humour - we work hard but we have fun with what we do!

  • Passionate about digital and can demonstrate an interest outside the workplace

  • Confident in leading conversations around email strategy and tactics

  • Knowledge of other tactics like inbound versus outbound

  • Strong presentation skills

  • Excellent analytical and strategic skills

Tools

  • HubSpot

  • Google Analytics

  • Data Studio

  • Canva

  • Zapier

  • Typeform