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Digital Marketing Manager (Travel)

  • Job reference: 38644
  • Location: London
  • Job type: Permanent
  • Start date: Not specified
  • Contact: Not specified
  • Sector: Digital and Development
  • Salary: £0 per annum

Digital Marketing Manager

My client, a well known travel organisation, and under going a large scale digital transformation to diversify their product portfolio and are looking for a Digital Marketing Manager to work with the newly appointed CMO.

This is a key hire and will suit an ambitious individual seeking to make their mark in an industry ripe for digital disruption. The role will have the autonomy necessary in order to drive the delivery of a new e-commerce platform, and develop significant digital revenues.

Key responsibilities:

  • Shape and manage the development of the digital channels including a new consumer ecommerce platform currently under redevelopment.
  • Redevelop and define other digital assets to support our operations, including a review/redevelopment of a consumer app and development of a b2b e-commerce channel.
  • Lead digital marketing activities to exploit the above, including the management of SEO, PPC, affiliate networks - currently managed by external agency partners.
  • Identify and manage agency partners as required ensuring we have appropriate capabilities in place to drive the business.

Success factors:

  • Delivery of new e-commerce platform and development of roadmap delivering further enhancements.
  • Significant digital channel revenue growth.

Role requirements:

  • Broad-based e-commerce skills including the management of e-commerce platform development and performance marketing (essential)
  • Strong agency management skills (essential)
  • Strong budgetary management capability (essential)
  • The tenacity to help drive and embrace change with the personality to thrive within a small and ambitious team (essential)
  • Appreciation of travel related e-commerce operations with domestic/inbound market experience (ideal)

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