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Digital Marketing Manager

  • Job reference: 47943
  • Location: London
  • Job type: Permanent
  • Start date: Not specified
  • Contact: Not specified
  • Sector: Digital and Development, Sales and Marketing
  • Salary: £70000 - £75000 per annum + + Benefits

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Digital Marketing Manager

London

£70k-£75k.

Background:

This start up company is part of a well known Sports organisation and is working on a number of exciting projects in the digital space.

The Role:

With responsibility for brand, marketing and PR, the "Marketing Manager" will lead the strategy development and implementation for go-to-market planning, launch, growth and new territory roll-out strategy for this ground-breaking project.

This is a creative, entrepreneurial, and core strategic role to put this project on a rocket! A combination of strategy development and getting stuck in and "going for it" - not for the faint hearted!

Responsibilities:

  • Develop, implement and lead brand, marketing, and communication strategies across geographies to deliver defined strategic, operational and financial growth goals.
  • Responsible for all owned, earned and paid media across all platforms on a global scale to deliver, and maximise, user acquisition, retention, reactivation and monetisation.
  • Manage ambitious PR (consumer and corporate), social media, eCRM and events & experiential programmes.
  • Integrate market insight, user research, customer feedback and analytics into all aspects of marketing planning, implementation & measurement and to feed into development of new products, new features and new content.
  • Be the brand guardian.
  • Build strong and innovative relationships with strategic brand, media and platform partners.
  • Build and leverage a solid network of experts, ambassador and influencers.
  • Build cause-driven campaigns and education programme communications.
  • Budget, agency and partner management

Requirements:

  • A big thinker, a story crafter and teller.
  • Full marketing mix experience gained client-side.
  • A passionate leader, strategic thinker yet all over the detail, with the drive and ambition to see-through plans to successful conclusion.
  • Curious and experimental, with a desire to break-out from traditional methods.
  • A deep understanding of consumers and their motivations
  • Collaborative approach to work.
  • Able to prioritise tasks and manage time
  • An ability to form flexible and collaborative working relationships with key stakeholders
  • Excellent verbal and written communication skills
  • Knowledge of, and interest in, sport, nutrition, health and fitness

Benefits:

  • An excellent start-up environment, short decision paths and fast moving
  • Collaborative environment with people encouraged to take responsibility and accountability with no blame culture
  • Flexible approach to working (hours and location) and work-life balance
  • Competitive salary and benefits package
  • Tech agnostic
  • Opportunity to contribute to ground breaking digital projects
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