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Digital Marketing Analyst

  • Job reference: 24902
  • Location: City of London
  • Job type: Permanent
  • Start date: Not specified
  • Contact: Not specified
  • Sector: BI, Data & Analytics
  • Salary: £30000 - £40000 per annum + benefits

Job description:

You will be joining a newly invested in marketing team with increased budget to deliver ambitious growth targets. You should enjoy working in an open innovative start up culture with a strong focus on digital. You will report to the Marketing Director and be part of a small but highly experienced and technical marketing team.

Objectives of the role:

  • As the GTM lead you will implement and leverage online technologies, tools and tracking to deliver more revenue and efficiencies from your performance marketing channels
  • You will be the Google Analytics gatekeeper understanding the business goals, objectives and KPI's to set these up and implement them in the Upad Google Universal Analytics (360) account to an advanced level
  • Continually striving for more from data using Excel to analyze, forecast, model, problem solve, provide insight, provide recommendations, identify trends and opportunities
  • Delivering sophisticated PPC campaigns which are measurable and delivering increasing levels of signups, revenue and ROI
  • Leveraging Display to niche target prospecting landlords higher up the funnel with tailored and timely creative.
  • Integrating data lead re-marketing strategies to bring back prospects in market delivering increased revenue and ROI
  • Increasing brand awareness amongst landlords through targeted YouTube campaigns
  • Develop and execute long term increased organic traffic through a content lead, technically advanced optimized SEO strategy
  • Maximizing reach through the power of social media for re-targeting and prospecting look a likes to deliver fresh leads for the business

Required Skills:

- Google Analytics

- PPC

- SEO

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