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Data Analyst

Data Analyst / Senior Data Analyst | London & WFH | 50-55k

I'm working with a key member of the WPP family, a leading creative production company, producing advertising and marketing content for many of the world's most famous brands, across all media around the world. Founded just over 10 years ago, they have grown from a start-up to over 4,000 people, across 28 cities worldwide. This rapid growth continues to drive forward making them an exciting place to work and a great place to achieve your career ambitions.


  • Analysing large sets of data for reporting, analysing ad performance and campaign metrics/delivery to optimise campaigns
  • Drive conversations and manage relationships with clients, account and other business teams
  • Analyse production and media data to build data-driven models to support marketing decisions and budget allocation
  • Document business requirements to depict user needs with complimentary technical requirements
  • Decompose high level business needs into functional needs by understanding problems and determining data needs
  • Conduct data discovery and audit to understand and document the data landscape
  • Support the implementation of the data strategy and reporting as a service
  • Extract, filter, and aggregate data through logical queries
  • Develop and deliver online dashboards and online reports based on visualization best practices
  • Conduct validation of data input and output
  • Monitor and control the reporting delivery process


  • Data Visualisation and Reporting: Good practical knowledge of data visualisation platforms e.g Microsoft Power BI, Looker etc. as well as high data literacy and ability in interpreting reports and graphs
  • Requirements collection and analysis - ability to collect, analyse and prioritise reporting requirements. Also document business requirements to depict user needs with complimentary technical requirements
  • Demonstrable understanding of digital media performance including an in-depth understanding of digital data sources and operations to include Paid Media, Website Analysis and CRM Databases
  • Good understanding of advertising or campaign or social media landscape, agencies and workflows
  • Experience and knowledge of data from sources such as Campaign Manager, DV360, SA360, Social and Ad servers
  • Ability to think strategically, analyze and interpret market and consumer information
  • Data Management: Extensive knowledge of and familiarity with data management principles and practices, including metadata management and data access technologies
  • Project and Process Management - good project management skills to effectively and efficiently plan, initiate, manage, monitor and deliver data reporting projects. Develop and create data layouts like tables, charts, graphs, and process flow diagrams. Practical knowledge of project management platforms/tools is also a plus.
  • Problem Solving - ability to analyse complex problems and suggest well documented and supported solutions
  • Stakeholder Management - ability to proactively interact and manage relationships with stakeholders
  • Written and Verbal Communication -to communicate across business lines and reports on findings and processes to executives and employees. Also, confident and able to communicate with high profile clients, if necessary
  • Agility - ability to adapt and modify solutions based on changing requirements
  • Full ownership over your work and attention to detail