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Data Aanalyst- Advanced Analytics

  • Job reference: 25610
  • Location: London
  • Job type: Permanent
  • Start date: Not specified
  • Contact: Not specified
  • Sector: BI, Data & Analytics
  • Salary: £45 - £60000 per annum + Bonus

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The Role

Dedicated to one of our business' you will be part of a brand new analytics team covering marketing, commercial, customer and site centric digital product analytics.

Your role specifically focuses on digital marketing and CRM focussed customer analytics, data science and dashboards, and reports to the Head of Analytics.

You will be the 'go to' person for all marketing science, analysis, insight, and testing to optimise the digital and customer marketing channels, including attribution modelling.

You will utilise the power and insight that data analytics and science brings to unlock growth through analysis, testing and optimising marketing efficiencies and identify new growth opportunities; ultimately improve the financial performance. You will need to be super smart and enjoy working collaboratively with colleagues in the commercial, marketing and analytics teams. Based in in London.

What you will bring - essential skills and experience:

  • 2yrs+ in analytical role such as marketing, customer or commercial analyst
  • Hands on experience with SQL and Excel
  • Experience of R or (Python)
  • Excellent knowledge of digital marketing channels optimisation (SEO, PPC, Display, Affiliates etc.) and attribution modelling. Experience with TV (and econometrics) also useful
  • Excellent understanding of digital, retail and e-commerce data analytics
  • Grown up in an agile, lean environment with experience of running A/B split tests
  • Knowledge of the customer lifecycle, campaign measurement and analytics, and customer targeting/ segmentation
  • Experience of Tableau or similar visualisation tool

Key Responsibilities:

  • Provide data-driven insight to support the decision making for the Marketing & Customer teams
  • Help the marketing team and our media agency to optimise channel CPA, CPS/CPO, traffic and customer registrations and orders through visualisation, attribution modelling, customer lifetime value, and data science
  • Integrate new data sources and build predictive models to optimise channel efficiency
  • Recommend and set up tests to optimise our digital acquisition targeting - whether programmatic, paid social or across the customer lifecycle journey (CRM)
  • Help the marketing team to understand our customers, their value, behaviours and segments
  • Carry out customer segmentations such as RFV, or clustering of demographic, product or site behaviours
  • Analyse campaign performance and provide suggestions to improve and grow the business
  • Translating the data into actionable insight: e.g.: drawing actionable insights and explaining in a tailored way to your audience
  • Challenge and improve existing processes and metrics
  • Gathering and analysing data from different source: e.g.: data extraction, data transformation, data manipulation
  • Conduct complex queries on our data warehouse to prove/disprove hypotheses about the business initiatives, creative, campaigns, customer behaviour, etc.
  • Review and interpret automated reporting, giving insight to rest of the team
  • Define new reports required; working with reporting team to automate them
  • Work collaboratively with other business unit to develop common approach and share learnings and insight
  • Opportunity to progress into predictive modelling of customer behaviour
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