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Customer Loyalty Manager/Marketing

  • Job reference: 42406
  • Location: London
  • Job type: Contract
  • Start date: Not specified
  • Contact: Not specified
  • Sector: BI, Data & Analytics, Digital and Development, Sales and Marketing
  • Salary: £250 - £350 per day

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Customer Loyalty Marketing Specialist

A leading FMCG brand is looking for a Customer Loyalty Specialist. Love us (positive NPS), Stay with us (lower churn), Buy more from us (increase revenue) and Recommend us (new acquisitions) Paying up to £350 p/day in central London.

Role Purpose

Delivering best in class customer experience that deepen our relationships with our customers and ultimately drive revenue growth, customer growth, increase NPS, and reduce churn.

Key Accountabilities

- Drive retention, advocacy, consumer satisfaction through the effective planning, development and delivery of content in online and offline channels

-Use analytics and insight to understand the customer base and the movements within the base to design outstanding and innovative customer marketing approaches

-Ensure campaigns meet regulatory requirements (approved by the appropriate stakeholders) and they are delivered on time and in a customer centric way.

-Manage marketing agencies to produce the best marketing strategy and communications we can

-Challenge the status quo and bring new and innovative ways to reach our customers and make them feel loved

-Champion our customers and their needs to deliver or exceed business objectives

Essential Knowledge, Experience and Skills

  • Proven experience in planning and delivering successful cross channel retention campaigns
  • Demonstrable knowledge and experience of planning and delivering content strategy to achieve high engagement and great user experience
  • Have a high level of analytical capability, using data and research to understand customers and categories.
  • Excellent written and verbal communication skills
  • Excellent attention to detail
  • Strong commercial understanding
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