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Alliance Manager

  • Job reference: 38376
  • Location: London
  • Job type: Permanent
  • Start date: Not specified
  • Contact: Not specified
  • Sector: Sales and Marketing
  • Salary: £35000 - £45000 per annum

Job Title Alliances Manager

Reports to Global Alliances Manager

Location London

Job Description

The Alliances Manager will be responsible for building relationships within the Salesforce Ecosystem to promote brand awareness. You will truly be the face of our company to our partner community within the UK. Through standard and creative communications styles, you will take responsibility for educating Salesforce and Salesforce Partners on how to identify opportunities in which our technology would be a fit.

The ideal candidate will be first and foremost a self-starter who takes initiative in every aspect of their job. This role requires a charismatic, responsible leader who can work in a fast-paced, ever-changing environment while meeting the goals set in place for them.

Success within this role would mean the development of successful business relationships that bring about business by referrals from both Salesforce and Partner relationships.


Strategy development and implementation

  • Develop sales and brand strategy in line with Natterbox's strategic vision
  • Implement innovative sales strategies to position our client as a market leader within Salesforce and chosen markets
  • Identify USP's within our chosen markets and explore ways of alleviating potential threats from competing products.
  • Identify target prospect groups with partners.

Revenue Optimization

  • Seek out new market opportunities and generate leads for the Sales teams.
  • Create campaigns and initiatives that will drive and increase revenue
  • Negotiate and execute partnership agreements (e.g., contracts, financial terms)

Market Positioning

  • Holistic positioning of the overall company value proposition.
  • Develop the Company's sales and marketing capabilities with alliance partners.
  • Develop and integrate a unified market proposition and resources across business units, geographies, and functional groups.
  • Drive execution of the Sales & Marketing programs, within the direct and indirect channel, branding, training events, direct marketing, market research, thought leadership, and the management of the alliances pipeline.
  • Follow a reporting function that can track, measure, and analyse performance.

Indirect Sales strategy

  • Set and drive the strategic vision, objectives and values for the Salesforce channel
  • Identify new partnership opportunities in alignment with growth initiatives and strategy of the business



  • A minimum of 3 years strategic sales / alliances
  • Proven experience of sales and negotiation in a B2B environment


  • Experience within the CRM environment
  • Telecommunication/IT sales/ Software as a Service/Cloud solutions
  • Experience in planning and managing events



  • Excellent communication; written and presentation skills
  • Personal effectiveness including time management and self-motivation
  • The ability to manage Pipeline within quarterly targets
  • Demonstrable ability to creatively uncover and qualify business opportunities
  • Commercial skills and general business acumen including understanding margins and factors which affect the achievement of targets
  • Being able to work on a team and individual level


  • A technical background

Personal Attributes


  • Charisma
  • Confidence
  • Self-motivated
  • Persuasive
  • Self Sufficient


  • Interest in communication and IP technologies


  • Socializing
  • Travel
  • Technology
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