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Performance Marketing Manager

What is the role of a performance marketing manager?

What is a performance marketing manager?

As performance marketing manager your role is to drive revenue within the company, increase user acquisition and drive brand awareness. You will create a strategy and plan, reporting back to and liaising with the marketing manager, director and chief marketing officer.

Responsibilities:

  • Create and execute a strong performance marketing strategy and plan to report to others within the team

  • Develop and manage digital prospects and marketing campaigns in line with the bran

  • Manage the budgets and campaigns across all digital platforms to help drive strong ROI and CAC

  • Ensure successful planning, execution, and optimisation for key traffic KPIs through paid, organic and all media channels including Google Ads, Social, SEO etc.  

  • Identify and test new channels that can be used to meet metrics

  • Work with management to share improvement ideas, plans, feedback, and results

Tech stack:

  • CRM platforms

  • Salesforce

  • Pardot

  • HubSpot

  • Google Analytics.

  • Google Data Studio

  • Google Drive

  • Google Adwords

  • Bing Ads

  • Display advertising platforms

  • Google Marketing Suite

  • GA4 (Google GA4)

Types of marketing managers:

  • Growth marketing manager

  • Product marketing manager

  • Content and brand marketing manager 

Qualifications:

  • BA degree in marketing, business, or related field

  • You must have prior experience in similar roles and have experience and success in building effective multi-channel marketing strategies, including affiliate marketing, social media, and other digital channels

  • Strong ability in campaign and channel analysis and reporting & experience with Google Analytics reporting

  • Excellent analytical skills and ability to leverage data, analytics and consumer behaviour trends to gain insights and make recommendations

  • Be driven, organised and, goal orientated with excellent communication skills

Professional development:

Within marketing you have the opportunity to change roles and work your way up to higher level roles. A performance marketing manager can swap to a similar role like a growth marketing manager which uses many of the same skills, or work their way up to marketing manager, then director and even then, going on to become a chief marketing officer of your organisation and advising others.

Alternative Careers:

  • Project manager

  • Sales director

  • Advertising manager

  • Market research analyst