What is the role of a performance marketing manager?
What is a performance marketing manager?
As performance marketing manager your role is to drive revenue within the company, increase user acquisition and drive brand awareness. You will create a strategy and plan, reporting back to and liaising with the marketing manager, director and chief marketing officer.
Create and execute a strong performance marketing strategy and plan to report to others within the team
Develop and manage digital prospects and marketing campaigns in line with the bran
Manage the budgets and campaigns across all digital platforms to help drive strong ROI and CAC
Ensure successful planning, execution, and optimisation for key traffic KPIs through paid, organic and all media channels including Google Ads, Social, SEO etc.
Identify and test new channels that can be used to meet metrics
Work with management to share improvement ideas, plans, feedback, and results
Google Data Studio
Display advertising platforms
Google Marketing Suite
GA4 (Google GA4)
Types of marketing managers:
Growth marketing manager
Product marketing manager
Content and brand marketing manager
BA degree in marketing, business, or related field
You must have prior experience in similar roles and have experience and success in building effective multi-channel marketing strategies, including affiliate marketing, social media, and other digital channels
Strong ability in campaign and channel analysis and reporting & experience with Google Analytics reporting
Excellent analytical skills and ability to leverage data, analytics and consumer behaviour trends to gain insights and make recommendations
Be driven, organised and, goal orientated with excellent communication skills
Within marketing you have the opportunity to change roles and work your way up to higher level roles. A performance marketing manager can swap to a similar role like a growth marketing manager which uses many of the same skills, or work their way up to marketing manager, then director and even then, going on to become a chief marketing officer of your organisation and advising others.
Market research analyst