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​La Fosse Appoints Amrita Das as Chief Marketing Officer

08 April 2021

by La Fosse Associates

( Words)

La Fosse Associates is pleased to announce the appointment of Amrita Das as our first Chief Marketing Officer, based at our London headquarters.

Amrita joins La Fosse with extensive global brand and innovation marketing experience working in New York, San Francisco, Washington DC, Shanghai, and now London. Starting her career as a WPP fellow, she has held leadership roles in global creative agencies including BBH, DigitasLBi and Landor, setting up a $30m HealthTech accelerator for Astra Zeneca. She is also the founder of Freedom School, a personal coaching service that helps people build new habits and thrive by retraining the body and mind.

As CMO, Amrita will be leading our group marketing efforts, with a heavy focus on developing our core branding and strategy as we expand into new sectors and geographies. She will also be instrumental in marketing our new service lines, futureproof and Digital Outcomes, helping our clients to better understand our full offering and how it can benefit them.

During her first few weeks at La Fosse, Amrita has been speaking to managers across the business to learn the pain points of their clients and how we can optimise our marketing output to provide added value. Speaking on her new role, Amrita comments:

"La Fosse has a very authentic culture and a strong ambition to restlessly innovate in the sector. I am looking forward to working with the great team to help design and communicate the La Fosse of the future. It is a company on the cusp of exciting change."  

CEO James Parker adds:

“Treating people with care and respect has been at the heart of La Fosse’s rapid growth over the years. Amrita joining will help us to do this at increasingly greater scale, by enabling us to better support our clients, candidates and colleagues. The expertise she brings from outside the recruitment sector will help us deepen our existing specialisms, build new service lines, and develop original and valuable content for our communities: all of which will add value to the people we work with”.

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