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Top Tweets and Commentary from FUSE2015

20/10/2015 By Simon La Fosse

The Fuse 2015 event saw more than 300 CXOs and startups congregating at London Millbank Tower to share insights, create conversations and build relationships.


The event was an invitation-only event for C-Level executives to explore the dramatic value that can accrue from working collaboratively with startups to solve mutual business challenges.

Twitter was awash in #fusecon and #fuse2015 hashtags when the event kicked off on 30 September 2015. Here is a snapshot of what the attendees were saying about the event, as well as an assortment of insightful snippets from the speakers.

Guests sit in the auditorium at FUSE 2015


Our first guest speaker, Trevor Owens, CEO and founder of The Lean Enterprise, shared how big corporates can capitalise on the ongoing startup revolution. Highlights including the “trough of sorrow”, “innovation colony” and the stark reality that big companies will not survive without “disruptive innovation”.


Owens challenged big businesses to ditch their conventional innovation labs and extend this concept into an “innovation colony”, which is free from the interference of the “corporate antibodies” poised to attack new ideas.


Big businesses must embrace failure as part of the risk and reward of disruptive innovation, according to Owens, instead of relying on the incremental and predictable improvements from sustainable innovation.


Tech leaders must be patient and brave in their management techniques to truly embrace disruptive innovation and think like a startup, Owens added.

Our second speaker, Paul Coby, IT director at John Lewis, shared how the iconic store has innovated both in the business world and through its JLAB accelerator initiative.


The secret of John Lewis’s tech success lies in its ongoing ability to innovate – a premise instilled by its founder more than 150 years ago.


Coby announced smart door device company Peeple won this year’s JLAB project, which sees the startup pocket £100,000 of investment from John Lewis after working at the retail store’s HQ alongside fellow finalists over the last year.


Third to the podium were Emma Cerrone, CEO and co-founder of Freeformers, and Steve Roberts, strategic transformation director of personal and corporate banking at Barclays. The duo gave a fascinating insight into a successful startup and corporate partnership.


This third talk highlighted the importance of the emotional transactions between startup and corporate alliances.



Jeremy Basset, global marketing strategy director at Unilever, shared the successes and learning points from his work with the Unilever Foundry, which has partnered with 65 startups to solve business challenges in the last year. Some standout soundbites from Basset included embracing failure, hustling and contagious entrepreneurship.



Each talk was followed by a short pitch from three award-winning startups. As the talks drew to a close, the winner was announced…



Fuse 2015 also raised money for the charities MOET School and Action for Children, by supporting the UK’s biggest corporate sleep out Byte Night.



With the formal talks over the night continued with a networking evening in the Millbank Tower surrounded by some stunning views of the capital. The champagne was flowing and the praise for the event was high with the attendees. We hope to see you all again next year.


 

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